One of the most common questions I get is how to sell your art locally and make a living. Selling art can be a difficult task, but with the right approach, it can be a very lucrative endeavor. In this article, we’ll discuss some tips for selling your art locally and establishing yourself as an artist in your community.
The first step is to find a good location to display your artwork and attract potential buyers. You want it to be in a place where people will see it and be able to interact with it easily. A great way to do this is by setting up a stand at a local farmer’s market or outdoor festival and selling your work there.
Selling at a farmer’s market or summer festival has many advantages. There is a low cost of entry and it is easy to set up and tear down your stand. Farmer’s markets typically do not require any permits and are open year-round. The parking can be less hectic than other markets as well, which is especially helpful for those with disabilities or limited mobility.
If you are going to put the time and effort into renting a booth or art stand, you need to maximize your chance of success. Following these seven tips will make sure you make the most of your efforts and end up with a profit.
1. Offer a Range of Items at Different Price Points
Make it easy for people to find an item of yours they want to buy. Everyone that walks past your booth will have a different idea of what they are looking for and how much they are willing to spend. It’s essential to have products at price points that cater to more than one type of customer. Not everyone wants to buy originals, so have other lower-cost items available for sale.
2. Display Prices Clearly
It’s all about reducing friction – making it easy for people to buy from you. Make sure that all of your artwork is appropriately labeled. Your labels should answer basic questions like:
“What is the size of this print?””
“What is this painting priced at?”
“Does this one have a title?“
3. Accept Credit and Debit Cards
If you want to make sales, you MUST be able to accept debit or credit cards. Taking only cash will severely limit your income potential from art fairs. Good options are SQUAREUP, PAYPAL HERE, PAYANYWHERE, IZETTLE
4. Offer Shipping as an Option
By offering to ship their purchase, you make it easy for people to buy from you without having to carry it around for the rest of the day. The added benefits of this are that you can still display their purchase on your stand (with a nice SOLD badge) and you get their email address for future communication.
5. Give-Aways: Have something that every visitor can take away.
Even if it’s just a business card, flyer, postcard, or printing out your artist bio in the form of a puzzle is an easy way to get people to contact you. It might not seem like much at first glance but when you think about how many people will take something that is free then either attempt to solve it or share it with their network, this is an easy way to get in touch with potential customers. The process of selling your art does not stop when the show ends.
6. Build Your Mailing List
Continue selling after the craft fair is over by capturing your visitor’s name and email address. Often overlooked, building an email list is an essential part of marketing your art and brand. It’s as easy as having a sign-up sheet or an iPad with an app like Mailchimp Subscribe, GoCanvas, or JotForms. Think of ways to offer visitors an incentive to give you their email address.
7. Upselling – Make the most of every sales situation
Having a range of products allows you to sell additional items to a customer to increase your sales value. If someone has already decided to buy from you, they are in a buying mode and will be more receptive to purchasing other items you sell. Have a range of products that complement each other.
With a thought-out strategy on how to sell your art locally and some preparation ahead of time, you have a good chance of selling your art and making a well-deserved profit from your work.