There are a plethora of ways to market your wonderful creativity in today’s world. With the websites, blogs, social media you can tap into a large market and began to make sales. It does however take work and take you away from producing your art, but with proper management of time, you can market your work and began seeing sales.
Become A Part of Your Community
What I mean is, become a part of the niche to which your work pertains. If you paint birds become a part of that community that loves birds. Subscribe to bird magazine and so on. Once you become familiar with your community, market your work to that particular community.
Building A Mailing List
You can do this by having people sign up for your mailing list when you display your art at a show, gallery, weekend market, or craft fair. If you have your own blog or website, it is also a good idea to have a signup form on the website. Some of the popular email management tools available are Aweber, Get Response, and Active Campaign. These will provide you with the setup forms and other tools to make it easy to maintain your email list.
The objective of building a list is to maintain details of all your customers and others who are interested in your art. You can use the list to send info about your upcoming shows and sales to people interested in your work. Statistics show the people are more likely to buy from you if they have already bought from you previously or know someone who has. Regular communication with your customers and prospects is a key part of successfully marketing your art.
Market on the Web
Galleries and Art Festivals still generate money for thousands of artists but the new phenomenon is the internet. eBay, Etsy, Artspan, and many other websites have helped artists generate a substantial amount of sales. A blog or website is now a “must-have” for any self-respecting Artist because the first thing someone asks is, “Do you have a website?” Without one, you may not be taken seriously as an Artist. Have no fear and began positioning yourself as a serious professional artist on the internet.
One sure way to market your work is having not only a website but a presence on social media to drive people to your site. Social media allows you to quickly and easily communicate about anything to people within your inner circle or with people with similar interests. Facebook, Pinterest, Instagram, and Twitter are the leading social media sites that can be leveraged as a means to make sales. There are many artists using Twitter and Facebook to promote their work. You can do the same and more.
Make Sales not Exposure
One of the greatest art marketers I know is Jack White who says “Art is to be Sold”. He explains in his book “Making It” that artists should not just display their work for exposure but mainly display their work to make a sale. For instance, don’t display your work in coffee shops and libraries for exposure because no one goes there to buy art. Display your work at places where people buy art. Galleries, Gift Shops, Art Festivals, The Mall, and the web are sure ways to generate sales.